I've never heard of country music singer Dale Watson from Texas, however his Tiger Airways-has-done-me-wrong-song has proven a social media hit and has achieved getting resolution to his consumer complaint (and in the process has enhanced his professional profile).
Watson's hard-luck story was being stung a $500 excess baggage fee for a box of 120 CDs for a flight from Melbourne to Sydney that the airline lost and failed to pay him compensation.
After investing four months trying to get a resolution, Watson created a music video mocking the budget airline as “We Don’t Careways” in a bid to get an apology and compensation.
And it worked...
