Wednesday, April 27, 2011

Planning Easter Travel On-line

The Easter period is generally regarded as a Kiwi last-blast domestic leisure travel opportunity before hibernation for the cooler months.

While we anticipate that there will be be mixed trading results for accommodation providers throughout the country over the Easter weekend, we will need to wait for guest night stats to be published before we can authoritatively learn what actually occurred. 

What we can determine is the websites that many Kiwi consumers were browsing as they kept a wary eye on the weather forecast and contemplated the last-minute possibility of travelling over Easter.

The top-10 rankings for destination and accommodation websites in the graphic below is for the week ending 23 April 2011 according to Experian Hitwise.

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