AA Tourism unleashed their "Been There" traveller review programme last week. We mentioned in a previous post that the introduction of new accommodation guest feedback platforms will cause intense debate and stir up the New Zealand motel industry over the next 12-months. We welcome this.
AA Tourism have opted for a soft launch and have been busy behind the scenes collating 1646 reviews for 557 different properties from guests that have booked accommodation via their online reservation engine.
The results from a 3-month snapshot taken earlier this year were mostly from motel stays and make interesting reading.
The average scores out of 10 for each question were:
Cleanliness/maintenance 8.1
Reception/parking areas 8.3
Range/quality of facilities 7.8
Satisfaction price/value 7.9
Response from staff 8.3
Friendliness/welcome 8.5
The average guest gave an overall satisfaction score of 8.2 out of 10. Not too shabby!
Only 11% of reviews had a score under 5 and over 85% of respondents recommend the property they reviewed.
A snapshot of the types of travellers are also interesting to note:
