Air New Zealand Best Blog Awards

There has been a few disparaging comments in the blogosphere about the the Best Blog category for the 2010 Qantas Media Awards. Hardcore bloggers are turning up their noses at the awards en masse. The three Best Blog category finalists consist of two lifestyle blogs written by professional journos and a blog that features weekly posts about techno gadgets.

Is this just sour grapes? Well no, we think they have a point.

So, what blogs should have been nominated?

There seems to be agreement that finalists should have been given some credence for their readership popularity and this would have largely eliminated blogs written by MSM hacks. After all, blogs by their nature should not be formulated extensions of the MSM, but rather independent, edgy and blatantly politically one-eyed without apology or censor.

It would also appear that the three "Best Blog" finalists did not strictly fit the Qantas Media Awards' own worthy criteria of "primarily dedicated to reporting news or views on news."

Not content with merely whinging, a group of leading bloggers have created their own best blog award to restore natural order in the blogging world. By using a little bit of creative license and brash tongue in cheek humour they have stood toe-to-toe with the Qantas Media Awards by trading-off on our government sponsored airline's name and have created:

The Air New Zealand Best Blog Award 

We like the concept! 

Air New Zealand must like it too, as they haven't set their lawyers on to the cheeky creators of the alternative blog award ;-)

We suggest that you visit the The Air New Zealand Best Blog Award to view the 32 entries - some of them you may wish to add to your regular reading list.