Thursday, May 21, 2009

Tourism Campaigns Sex it Up

As economic times get desperate, so does some tourism marketing and a couple of promotional campaigns amused me this week.

The first from Air New Zealand that will be embarking on its world-first Matchmaking Flight.

Desperate American singles can soon climb aboard an Air NZ flight departing from LA and get jiggy with single Kiwis.

Apparently the ultimate destination will be the "singles party of the year - the Great Matchmaking Ball" at Auckland’s SKYCITY Convention Centre. Can't wait!



Another cheeky campaign is promoting the virtues of ski holidays at Mt Ruapehu.

The multi-media campaign is inviting up-for-it Ozzies to ski at New Zealand's "sexiest ski area for a quickie."

The ads are filled with suggestive quips about erectile dysfunction, orgasms and penis size.

Nothing like a recession to get the creative juices going!

See more advertisements here

One can only surmise what the motel industry can learn from all of this?

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