AA's industry insights
The December AA Advertiser Newsletter has results of consumer research carried out by Saatchi and Saatchi in November 2008. A broad mix of Kiwi consumers were contacted and the following key insights were gleamed so far: - Kiwis don’t mind spending time researching NZ travel online if it saves money
- Kiwis will book NZ travel sooner rather than later if they perceive this to be cheaper
- Offering a free meal, e.g. breakfast, is a great purchasing incentive
- Although there is a group of Kiwis that prefer to fly, the majority of Kiwis don’t mind the drive – even when they take into account the cost of petrol
- Travelling with kids is perceived as hard work unless we make it really easy for them by providing options for kids or by influencing the perceptions which hold them back
- Kiwis genuinely want to travel more around New Zealand but require a prompt to do so, e.g. a public holiday, long weekend or event
http://www.aatravel.co.nz/newsletter/advertiser/2008/dec/dec_advertiser.html
