Friday, September 5, 2008

Nova Channel AG

As a small business owner, you are seen as an easy target for scams that are designed to deceive and extract funds for dubious directory listings.

A player that has been in business for a while is, Nova Channel AG from Lucerne in Switzerland. They have been sending out forms for a Hotel Guide that many business owners mistake for a free listing.

We received their offer by mail today that invited us to once again to update our details by signing and returning a form for inclusion in their "Hotel Guide".

Unwittingly many businesses have done this and have agreed to:

  • Publish a listing..."in the next and the two following editions..."
  • "The cost of the advertisement is EUR 989.00 per edition..."
  • "We hereby order one medium per edition at the price of EUR 98.00..."
A simple mistake can supposedly contract a business owner for directory listings for EUR 3,261.00!

A good website that outlines the activities of Nova Channel AG is here.

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